Inform Magazine

revenue synergies are proving to be significant for the modern high-valuation environment. Profitable acquirers develop propriety, data-driven perspective on revenue synergy value creation during due diligence, offering them more confidence in valuation. Additionally, the more experienced acquirers also take advantage of the final phases to prepare a product roadmap and adapt the sales model to realise results from day one. Subsequently, they monitor the outcome and develop their revenue synergies with each transaction. ESG Applying environmental, social and corporate governance to deal making is quickly becoming a crucial part of due diligence.

influence market price; and potentially reduce external risks. A business that can demonstrate steady growth is more likely to attract potential acquirers and investors. Technological advancements Technology is a known driver of several industries and a business’s ability to stay ahead of technological advancements can also make them a more attractive investment proposition. By staying in tune with the dynamic changes known to technology, a business will be able to adapt to the evolving world around them, whether that is to create cost efficiencies, improve communication, or implement remote working capabilities. Technology presents an improved

platform for a business to reach a wider market, attract and retain talent, and improve value drivers within the business. New products and service lines One of the most important practises of maintaining an edge in the market and against your competitors is to innovate and broaden your product or service range. Investment into existing products and services, and diversification

M&A managers comprehensively

A business that can demonstrate steady growth is more likely to attract potential acquirers and investors

analyse ESG in deal making often and the majority expect their company’s focus on this matter to increase. Some companies maintain their competitive edge on this matter. By integrating ESG into their M&A process, they are presented with an advantage in pursuing value creation opportunities as well as

into new markers, can facilitate growth in a company's customer

a lead in meeting their ESG priorities. Additionally, by incorporating sustainability as a part of each deal and utilising corporate priorities as a benchmark to assess each deal, the best companies will discover features that will advance existing ESG initiatives and create economic value. Growth and expansion Focussing on the growth and expansion of a business not only advances the company, but it also profiles itself as an attractive acquisition target. This particular focus allows a firm to increase resources and stock; generate mores sales and profits; reach new customers or markets; reinvest revenues into the business;

base, increase the spending of existing customers and extend the attractiveness of the rest of the products and services through heightened brand equity and awareness. In turn, this can increase a company's value, whilst making it a viable acquisition target to companies in synergistic markets, as well as those within the space in which it already operates. In a constantly evolving market, applying practices such as these can ensure a business is an attractive proposition to a wider range of buyers and investors, can increase its value, and create leverage for any outgoing shareholders to have a greater voice in the specific terms and structure of the transaction.

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