Before exploring a sale or exit plan, many of our clients had never considered a potential sale to private equity. Most believed that a trade buyer would see greater value in the business due to a deeper understanding of the sector. In many cases, trade buyers do offer excellent deal structures, but in our experience, PE can often see greater future value in the business and offer more flexible deal structures. PE firms will typically hold several investments within a given sector, giving them further knowledge and experience. What a company owner must ask themselves is: “ What is important to me? ”. Inevitably, all company owners want maximum choice when considering their exit strategy. It is better to sell knowing that the decision to accept an offer was made once every option has been looked at, without only exploring a small part of the potential market of buyers. It is important to explore all possible outcomes when you consider the strategy for capitalising on the value of your business. This will put you in the strongest position when deciding which route best delivers on your objectives.